Cherukuri Group is an embodiment of Diversified businesses based on moral, ethical and high valued principles with various socio-economic and business activities under the committed, honest, modest and trustworthy leadership of the great philanthropist, able administrator and disciplined, devotional personality Shri Cherukuri Rama Rao.

Under his able mentoring, Cherukuri Group has evolved a way of work that gives a new perspective to Business. Under his Guidance the group has defined management in a novel way, which gives a new meaning to business relationship, where any business relationship is first a human relation.

Ever serving the community by strictly ship adhering to guiding principles like Commitment to Quality, Customer Orientation, Dedication, Discipline, Honesty & Integrity, Openness & Transparency, Respect, and Care & Concern for People and Teamwork and under the able leadership of Shri. Cherukuri Rama Rao, Cherukuri Group has expanded into a conglomerate of businesses with a Customer base of 0.75lakhs with Assets worth over 7500 lakhs and a Network of 55 branches, supported by a dedicated workforce of 450 employees. The groups Turnover is 100 crores. Cherukuri group has been successful in providing seamless service for the people of Andhra Pradesh for more than 10 years and could amass the trust of over 0.25 lakh investors.

Cherukuri Group started its financial services at Vanasthalipuram with modest beginning on 26th January 1994 under the Chairmanship of Sri Ch. Rama Rao, a retired Officer of State Bank of India with 22 years of experience in banking. A true follower of Gandhian principles of ‘simple living-high thinking’, ‘service to humanity is service to God’, Honesty is the best policy and truth always triumphs’.

Cherukuri Group although started its first activities and operations on 26th January’ 1994 many changes have taken place over the years. The Group diversified itself into various activities thereby forming number of companies and concerns.

The registration for that Parent Company was done on 25th January 1994 in the name of “Cherukuri Finance and Chit Fund Private Limited ”. Smt. Cherukuri Vijayalaxmi Madam was appointed as Managing Director of the company and Sri Cherukuri Gopinath was appointed as director. The next day being the most important day, the Republic Day of India, and as well as the birthday of Smt. Vijayalaxmi Madam, wife of Sri Cherukuri Rama Rao, [presently the Chairman and Managing Director of Cherukuri Group, and whose brainchild was this Cherukuri group as on that day], the said company had been launched on 26-01-1994.

The intention of the founder provides proper banking and financial service to the general public with the quality, which was not forthcoming from the scheduled banks. General public were put to many hardships even for simple thing like opening Saving Deposit or Recurring Deposit accounts. He wanted to get rid of all these beaurocratic, redtapism, and offer good services.

In due course, it was deemed fit to convert the private limited into limited company. So that it could absorb more shareholders as directors of the company. It would unable the company to enhance its share capital. That was the intention when Cherukuri Finance and Chit Fund Private Limited was converted as Cherukuri Finance and Chit Fund Limited with effect from 17.01.1995.

After completing legal formalities, the name of the company was converted as “Cherukuri Finance India Limited” with effect from 02.03.1995. It was operating as a non-banking finance company. In those days non-banking finance companies had many restrictions, regulations imposed on them, by RBI.

The benefit fund business was started in June 1996 by opening its first branch at Vanasthalipuram. The branch was provided with a strong room, along with a door, lockers, cash counter etc. Since the promoter had banking service of 22 years as his background, the branch at Vanasthalipuram was conducted as a banking branch. It was a unique concept. Activities like SD/RD and lockers, Gold loans, Title deed loans etc., were carried on in the branch. The first branch was as such started under this concept. The date of opening of this Vanasthalipuram branch was 12.05.1996. Four such branches were newly opened under this concept of benefit fund limited.

Subsequently Cherukuri opened 3 more branches in this concept at Santhoshnagar, Dilsukhnagar and Rajahmundry.

After tasting the pros and cons of this business, Cherukuri soon formed a society called Cherukuri Mutual Aided Co-operative Credit Society (CMACCS). It took place on 20-05-1998. We started expanding our branch base. We didn’t look back. We opened 51 branches under this concept.

The branches opened earlier and operating under earlier concepts were all converted into this concept. But at the same time they continued doing business under earlier concept in addition to society concept. As such Vanasthalipuram branch had the record of running it’s business under all the three concepts, and also simultaneously. That was how Cherukuri continued, conducted successfully it’s business activities, thriving on trusted goodwill reposed in itself by its depositors, customers. Cherukuri continued doing Justice to it’s depositors. It never failed in meeting the aspirations of the general public.

The company ventured into various commercial activities, widely spreading itself into diversified business establishments. It was with this intention; Cherukuri Swarnanjali Jewellers has formed in 1998. The same year Cherukuri Real Estates & Constructions started investing the funds in real estate plots and sites, construction activity. This was done in accordance with the changed strategy of Cherukuri concern, investing the depositors money in Gold Business, and Real Estate Business. The Cherukuri as such guaranteed the safety of the customer/depositors money, and thus consolidated its position.

The company also intended to venture into education/academic field. It registered Cherukuri Education Society, Korukonda on 27-12-2000. The intention was to open and run a primary school. The school started functioning from the academic year 2001-02 with strength of 80 members of students only. As on today the strength of the students expanded to above 200 members. It is steadily progressing well, achieving district level records. Cherukuri entered into advertising field also. It all happened with the sole intention of utilizing funds of the company for it’s business activities, and stop advancing loans to outsiders. This was the most significant decision taken and implemented by Cherukuri in order to avoid the risk of non-recovery of bad debts.